Search Engine Optimization
Search engine optimization (SEO) is a process intended to improve the ranking of a website in search engine listings. Our creative team is primarily concerned with improving the visibility of a client site through it's organic listing (i.e. the results the search engines present users), and not paid advertisement (i.e. pay per click advertising or banner advertising) or third parties.
critical success factors include:
- Keywords in the domain name (Internet address)
- Keywords in the site's directory and file names
- Page titles and tags (an HTML element)
- Keyword density: the ratio of industry specific keyword(s) on a webpage.
- Keyword proximity: the proximity of individual keywords to each other in the text.
- Alternate text: text that appears when a user mouses-over an image or link.
The first step to achieve search engine visibility is to ensure that search engine spiders are able to access all pages of the Website. One of the best recommendations is to maintain a network of HTML text links throughout your site, and include a text-only sitemap to ensure search engines can find and index all your individual pages. In addition, by making your site more accessible, and by using valid, semantic markup, you also make it more attractive to search engine robots.
Our SEO offering includes:
- Search Term Popularity
- Website Content Optimization for Keywords
- Optimizing HTML Code for Keywords
- Referral Sites Suggestion
- Directory Inclusions
- Traffic Monitoring
- Content Generation
Our Search Engine Optimization techniques are an extremely vital and important factor that can help make your business an online success. Individuals and businesses use Search Engines more than any other Internet application, aside from email. The eCommerce sites rank the use of Search Engines as their #1 method of Web site promotion.